Marketing is such a fast-changing field that typical job descriptions for marketing don’t necessarily reflect standard qualities or roles for every marketing position. That being said, there are proven marketing qualities that every job description should aim to identify. If you’re creative and want a job that will keep you on your toes all the time then consider a career in marketing.
What Is Marketing?
Every business needs a way to convey their unique message to potential customers. In this case, the message refers to the qualities that differentiate the company’s product or service from the rest. It is their selling point and could be anything from price, quality of product or service, customer service, or the way the product or service is delivered.
One of the ways a company communicates its unique proposition to potential customers is through marketing. Big companies typically have a dedicated team of marketing professionals that package and disseminate this information to potential customers.
Marketing isn’t just about communicating with customers and potential customers. It also entails a lot of research, analysis, promotion, pricing, and many more.
If you’re naturally curious and creative, you might want to consider a job in marketing.
Job Descriptions for Marketing
No doubt a job in the marketing field is very demanding but also very high paying. Most people choose to work as marketing professionals because the job keeps you at your creative best.
As a marketing professional, your primary role is to ensure that a company’s product or service remains competitive in the market at all times.
Here are some specific duties a marketing professional performs on a day to day basis:
- Perform research to ascertain the viability of a new product or service.
- Perform consumer research to devise the best strategies to introduce new products or services.
- Develop a marketing strategy based on a host of factors.
- Do copywriting for sales campaigns for new products or services.
- Liaise with the product development team to devise specifications for new product or service offerings.
- Work with advertising teams to formulate marketing campaigns for product or service promotions.
How to Become a Marketing Professional
When you choose marketing as your career, you’re always guaranteed a job as every business in the world needs marketing.
However, not everyone can become a marketing professional. The job requires a specific set of skills as well as some natural traits that blend seamlessly within a marketing environment.
First off, you need to be a sociable person. Chances are you’ll work in a highly collaborative team. What’s more, you will do sales work at some point, which means you’ll be interacting with clients directly. Having an inspiring, outgoing personality comes in handy here. It is difficult to imagine how a highly introverted person can keep up with the social demands of a marketing job.
You also need to have good decision-making skills. Admittedly, marketing decisions are tough and highly consequential. There’s no room for dilly-dallying so you have to be a strong decision maker.
You need to be able to persuade. As a marketing professional, a big part of your job is to persuade potential clients or customers to try your service or product. Persuasion convinces them that what you’re offering is likely to be good. They can then only prove by trying it out.
In addition to those natural traits, you need formal training to gain a specific set of marketing skills. A bachelor’s degree in marketing, advertising, or business administration is a standard requirement for many entry-level marketing jobs. If you’re planning to advance your marketing career, a master’s degree is a must. To boost your chances for a top marketing job, consider gaining a marketing certification.
How Much Do Marketing Professionals Earn?
Marketing professionals tend to earn above average when compared to other jobs, even at entry level. However, there are many other factors that determine your final pay package. Your designation at the company, the industry you work in, and the duration of time you’ve worked at that particular company will all eventually affect your actual pay package.
As per the 2016 data from the Bureau of Labor and Statistics (BLS), mid-level marketing professionals earned a median wage of $131,180 per year. Marketing professionals at the top of their careers average around $200,000 a year, and in some companies, you may receive generous bonuses and commissions too. Pay benefits in big cities are also considerably higher.
Once you gain considerable experience and your resume is impressive, you will be able to negotiate your pay package.
Future Outlook for Marketing Professional Job
Job growth for marketing professionals stands at 10% for the decade starting 2016 to 2026, according to data from the BLS.
While this is a positive outlook, as an aspiring marketing professional you should aim at constantly augmenting your skills to boost your chances of being employable. You should also regularly peruse job descriptions for marketing positions to keep up with the popular skills that employers are searching for.